Home Business Markets New York Stock Exchange relaxes dress code for Levi’s listing

New York Stock Exchange relaxes dress code for Levi’s listing

Double denim becomes the hottest trading trend.

Jack Derwin

Digital Journalist, Your Money

One of the most iconic clothing brands in the world, Levi’s, has listed on the New York Stock Exchange for the first time in more than three decades.

Levi Strauss CEO Chip Bergh, left, is joined by CFO Harmit Singh as he rings a ceremonial bell on the floor of the New York Stock Exchange, Thursday, March 21, 2019. (AAP/AP Photo/Richard Drew)

The landmark moment was enough to see the NYSE’s strict “no blue jeans” policy relaxed for the occasion, with traders sporting denim garments in homage.

Levi Strauss and Co. and its products are recognisable worldwide, the company being the first to make the blue jeans that would go on to become an unmistakable American icon.

The listing wasn’t just about denim either.

On its debut, Levi’s stock surged more than 31 per cent, showing there’s plenty of life left in the brand which was founded in 1853.

The company was listed on Wall Street for 14 years when it first went public in 1971 before the company later decided to go private once more.

Considering the rocketing of its share price on opening, and the delight traders took in wearing denim, it’s clear the brand has been missed on Wall Street.

Watch the video above for more.

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