One of the most iconic clothing brands in the world, Levi’s, has listed on the New York Stock Exchange for the first time in more than three decades.
The landmark moment was enough to see the NYSE’s strict “no blue jeans” policy relaxed for the occasion, with traders sporting denim garments in homage.
Levi Strauss and Co. and its products are recognisable worldwide, the company being the first to make the blue jeans that would go on to become an unmistakable American icon.
Tomorrow we’ll be in our 501s pic.twitter.com/ih8peTwRfx
— NYSE 🏛 (@NYSE) March 20, 2019
The listing wasn’t just about denim either.
On its debut, Levi’s stock surged more than 31 per cent, showing there’s plenty of life left in the brand which was founded in 1853.
The company was listed on Wall Street for 14 years when it first went public in 1971 before the company later decided to go private once more.
Considering the rocketing of its share price on opening, and the delight traders took in wearing denim, it’s clear the brand has been missed on Wall Street.
Watch the video above for more.