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What an alternative Labor government would look like

Bill Shorten kicks off Opposition's election campaign.

Jack Derwin

Digital Journalist, Your Money

Labor leader Bill Shorten has laid out his first direct pitch to voters after the prime minister officially called the election.

In an indication of what’s to come over the next five weeks, Labor will focus its campaign on helping ordinary Australian families.

It made sense then that Shorten chose to launch Labor’s pitch from the living room of the Davis family, “an everyday Australian family” living in the Melbourne suburb of Mitcham.

Read: Here are the issues the election will be fought on

“This election is about the people of Australia, it’s about the cost of living, wage stagnation, it’s about doing something about electricity prices, it’s about handing on a better deal to our kids about climate change, it’s about education,” Shorten told media on Thursday.

Shireen Morris, Tanya Plibersek, Bill Shorten, Richard and Jacqui Davis, with children Tom and Peter, and dog Fonzie pose for a photo at the Davis home in Mitcham, Melbourne, Thursday, April 11, 2019. (AAP Image/Daniel Pockett)

“We can deliver an inclusive vision which tackles inequality, which makes sure your postcode or how much money you have in the bank doesn’t become the sole predictor of how you fare in life,” he added.

With criticism of Labor’s proposed changes to negative gearing sure to continue, Shorten emphasised his long-term vision over short-term pain.

“We want to make sure that we hand on a better deal to our kids when it comes to them looking to buy their first home rather than favouring property investors buying their fifth or sixth property,” he said.

“The last six years hasn’t been Australia’s finest six years. There’s been instability, growing inequality, wages stagnation, everything is going up but your wages… what we need to see is this country working for everyone, not just the top end of town.”

Watch Bill Shorten’s media conference above and visit our election page for more coverage.

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