Home Lifestyle Are supermarkets guilty of sneaky marketing tricks?

Are supermarkets guilty of sneaky marketing tricks?

Don't be fooled by the big supermarkets' tricks to make you spend more.

Aldi has been accused of making it harder for shoppers to get a good deal with a sneaky change to its labeling.

The Germany-headquartered discount chain has recently began using smaller unit price labels across its 523 stores.

It has almost halved the font size on its labels and changed the font from bold to regular print, making it harder for customers to read.

Barry Urquhart, managing director of Marketing Focus, spoke to Your Money Live about the sly marketing moves supermarkets pull to draw in customers.

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