Home Business Small Business From Shark Tank reject to ‘performance chocolate’ pioneer

From Shark Tank reject to ‘performance chocolate’ pioneer

"The sales were just coming through."

Azal Khan

Digital Journalist, Your Money

It sounds too good to be true.

Rather than swilling an awful tasting pre-workout drink, imagine devouring a chocolate bar, guilt-free, which can help you power through workouts.

Fitness professional and Peak Chocolate founder Raphael Freedman was looking for a healthy, natural food to fuel his workouts and decided to blend his regular supplements with dark chocolate.

“I kept coming across dark chocolate in the research about how good it is for blood flow and focus and energy,” Freedman told Your Money Live.

“One day I thought, ‘I wish I could just take my regular supplements, that soccer players and rugby players have been taking for years, and infuse it into the chocolate.”

And so, Peak Chocolate was born.

Billed as “performance” chocolate, the products are made with Belgian chocolate and mixed with supplements including caffeine, creatine and branched-chain amino acids.

The products now range from an “active” chocolate bar for energy and endurance during exercise, a “focus” bar that combines dark chocolate with vitamins and herbs for mental energy, and a new product designed to be eaten before bed for a restful sleep.

The turning point for the business came after a humiliating stint on popular start-up pitching show Shark Tank in 2017where the founders were grilled by the judges.

But the next day, sales started pouring in.

“It was hard to get out of bed the next morning, but I couldn’t believe it when I looked at my phone the next day and the sales were just coming through. It was a mad rush for two weeks just to fulfil the orders,” Freedman said.

The company has been on a growth trajectory since then.

“We made $70,000 worth of sales in first 12 months after Shark Tank, and then $140,000 in 2017/18 and we are on set to about half a million dollars in the next 12 months,” said Egor Sidelska, Freedman’s partner at Peak Chocolate.

The company now manufactures 6000kg of chocolate each year.

Watch the video to hear about Peak Chocolate’s journey and how they are dealing with challenges in the industry.

Read more: Micheal Klim talks life on land
More: How Gelato Messina conquered Australia 
More: Would you rent a designer label outfit?