Home Real Estate How to style your home for sale

How to style your home for sale

You won't believe how much value styling adds to a property.

Azal Khan

Digital Journalist, Your Money

Real estate selling season is well and truly here with auctions kicking off and more housing stock coming back on the market

With the market cooling and buyers being more picky about their choices, it’s more important than ever to stand out from the crowd.

Vault Interiors director Justine Wilson shared her styling advice on getting your home ready for sale with Auction Day.

Styling makes a world of difference when it comes to potential buyers scrolling through hundreds of listings online.

“If buyers are scrolling through the hundreds of listings and they see an empty property, they can’t scale that up or envision whether a double bed would fit or whether it’s a decent living space.

“It creates an aspirational living scenario and emotional connection,” Wilson said.

Vendors might be hesitant to spend a significant amount of money on styling, but it can add value to the final sale price.

“The figure is roughly 20-25 per cent, which is massive when you’re considering the small investment property styling can achieve,” Wilson said.

She bought a property in the Sydney suburb of Newtown for $1.3 million in 2018. After a simple paint job, cosmetic changes and styling with furniture, she sold it for $1.8 million.

“People could see the lifestyle they would get from that property.”

Wilson says an empty house can be styled and market ready within one or two weeks.

But if you’re still living in the home, it can take a few weeks to decide on styling options and bring in extra items to enhance the home.

“If you give yourself that little added advantage and style your property right, presentation is key and it’s going to make a difference,” Wilson said.

Outside the home

Wilson says a home’s “curb appeal” can leave a lasting impression on potential buyers.

“Buyers will drive by, often before they do an open. So if they do a drive by and the property is looking a little worse for wear, it will make them nervous and they might not go to the open.”

She advises giving the facade a fresh lick of paint, cleaning up the garden and creating a defined entry leading up to the front door.

Creating an alfresco area outdoors will appeal to buyers, as most people see outdoor areas as additional living space.

Inside the home

Bring in light by opening curtains and replacing heavy drapes for sheer, bring in floor and table lamps and leave sliding doors open to let in light and air.

Place fresh flowers and candles in key areas of the home. Declutter around the home and store extra bulky furniture to maximise space and flow of the floor plan.

A stylist can also help to hire furniture and decorative items to inject style and flair, particularly in older properties, to instantly update the home.

A good agent will also know the local demographic which will guide your styling. Creating a second living room, or using a fourth bedroom as a study are examples that might attract more potential buyers and add value to your home.

Read more: How to ‘Kondo’ your home
More: Delta Goodrem buyers $4.8 million apartment
More: How to sell your house in a cooling market

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